The Brughiera Christmas Shop

The Magic of Oasi Zegna, Close to Home


An authentic experience in the heart of nature
  • FREE ADMISSION

(indoor and heated space)
Saturday 2:00 PM – 7:00 PM
Sunday 11:00 – 18:00
(Snacks, lunch, and dinner available at the Bistrò Pizzeria della Brughiera)

Things

The Brughiera Christmas Shop is a small, enchanted world that comes to life between Cascina il Faggio and the Hotel della Brughiera , in the heart of the Brughiera Rural Village . Here, Christmas is experienced in a genuine, artisanal, and slow way.

It is not a simple market, but an experience made up of forest scents , creative workshops , tastings , hot herbal teas , activities for adults and children and the new Elf Treasure Hunt , a route around the shop that invites you to discover the most evocative corners of the Rural Village.

Plus, you'll find items selected or created by local artisans and producers , along with food and wine products to taste and give as gifts to your loved ones.

A place to rediscover the pleasure of handmade crafts and time spent with family and friends.

Why it was born

1. Rediscover the simple magic of Christmas

No chaos, no crowds: just nature, a welcoming atmosphere, and small, special moments.

2. Enhance the territory

The protagonists are the artisans, local producers and traditions of the Biella area.

‍‍‍ 3. Create experiences for families, couples and groups

Workshops, tastings, outdoor activities, and themed tours let you experience a Christmas close to home yet packed with excitement.

Weekend Program
November 29/30
  • Shop Inauguration : Official opening of the Christmas Shop with activities, workshops, and the first surprises from the Rural Village.
  • A weekend dedicated to Piedmontese traditions with Bagna Cauda Day at the Bistrò della Brughiera.
December 6/7/8

  • Immaculate Conception Long Weekend: the perfect opportunity for two relaxing days close to home.

  • Opening of the Bielmonte ski slope (Oasi Zegna)

December 13/14

Days dedicated to light and tradition:

  • Lantern Laboratory

  • Torchlight procession through the woods to the Barbato Chapel, dedicated to Saint Lucia

December 20/21
  • A special weekend: final preparations and Christmas gifts

  • Delivery of the Major Elf Diplomas : To obtain them, it is sufficient to have participated in at least 4 activities of the Shop during the Christmas period

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